Polish government campaign encourages citizens to 'breed like rabbits'
Like 3 Dislike 0 Published on 9 Nov 2017
The Polish government invested almost 3 million PLN (€706,378) into a controversial public campaign encouraging citizens to “breed like rabbits”.
The 30-second video featured rabbits munching on lettuce and carrots while a rabbit “narrator” revealed the secrets of producing many offspring – exercising, healthy lifestyle and avoiding stress. At the end of the advert, a couple enjoying a romantic picnic made a brief appearance.
The campaign was the Ministry of Health’s attempt to address country’s decreasing fertility rate, which is one of the lowest in Europe.
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